Make a difference this summer. Tree Canada and Lifford Wine Agency challenge you to plant a tree! Our aim is to plant 100,000 trees, which over time will absorb approximately 35,380 tonnes of carbon from the atmosphere. We are half way to our goal, and we need your help to plant the last 50,000. Don't worry, we're not even asking you to lift a finger.

When planning your weekend BBQ, hop on your bike to the local LCBO and pick up a bottle of plantatree™ wine, and we will plant a tree for you. For each bottle purchased, Lifford Wine Agency, in partnership with Tree Canada, will plant one tree. The trees, to be planted in Sudbury, will each absorb approximately 650 pounds of carbon over the course of their life span.

Make sure you bring your own bag, and be sure to check out our paired recipes provided courtesy of This Food That Wine by Angie MacRae, Stacey Metulynsky, and Chris Knight (PlantatreePairings.pdf). Enjoy a cool bottle of plantatree Chardonnay while munching on Smoked Salmon on Corn Blini with Wasabi Cream while you are waiting for your veggie burger. Switch to the Merlot as you munch on Duck Pot Stickers with Plum Sauce.

"We are proud to be able to offer consumers a carbon-positive choice with plantatree™", said Steven Campbell, Owner, Lifford Wine Agency. "We know that consumers want choice. We are providing them with an environmentally-responsible choice in the wine they drink. Consumers who purchase plantatree™ can enjoy a glass of wine and at the same time do something positive for the planet."

Lifford has gone to great length to provide consumers with a high quality product that is good for the environment and supports local industry. The grapes for plantatree™ were farmed using sustainable agriculture practices in California. To lessen the carbon footprint, the wines are transported in bulk to Niagara and bottled in Niagara in PET bottles made in Mississauga. Easier to carry on public transport, or on a bike, plantatree™ PET bottles are unbreakable, significantly lighter than glass and recyclable. The cartons are made in Ontario of recycled cardboard that can be recycled again.

Look for plantatree wine in the California section of your local LCBO store and check our website for more details: